Establishing a contemporary men's hairstyling brand
CAEDO is a reflection of the precision-based cutting movement shaping modern barbering. CAEDO champions craftsmanship, technique, and the culture behind the chair.
Status
Active
CLIENT
CAEDO
Services
Brand Identity, Website, Art & Design Direction
CAEDO is a response to the evolving culture of modern barbering. Rooted in the precision-based cutting techniques shaping today’s industry, CAEDO was built with deep insight from hairstylists and educators who saw a gap in the market: products that not only perform but also align with the lifestyle of their clients.
Working closely with the founding hairstylists, we developed a brand that extends beyond styling products to represent a culture and community. CAEDO stands as a modern alternative to traditional, Americana-inspired barber brands, attuned to the intersection of contemporary fashion, grooming, and self-expression.
From product naming to packaging, every brand element was crafted with intent. Drawing from materials, textures, and forms that visually communicate the hold, texture, and finish of each product. CAEDO’s customer journey mirrors the experience of sitting in a stylist’s chair, ensuring that every touchpoint, from branding to education, reinforces expertise and usability
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