CAEDO is a men's hairstyling product brand born out of the growing precision-based cutting technique in the barbering industry. Recognizing a need for styling products that complement these modern hairstyles, CAEDO's founders, with their firsthand experience as stylists and educators, sought to create products tailored to their clients' specific needs.

Together with the founding hairstylists, we set out to create a brand that speaks to more than just hair styling. CAEDO is about the lifestyle, the fashion, and the new wave of barbering. It’s cool, contemporary, and a stark contrast to the old-school, Americana barber brands. The mantra: "Dedicated to the craft & culture of hair & style." is a nod to those who live and breathe style, who see their hair as an expression of their identity.

Packaging and product naming were inspired by the shapes, materials, and forms of the world around us. Each element was chosen to convey the texture, hold, and finish of every product. Each of the brand touchpoints is tailored to help customers understand the use and application of each styling product, mirroring the expertise provided by an experienced hairstylist when sitting in their chair.