Adding style and function to a plastic shoe rack

Product Design

A stackable plastic shoe rack that competes against existing commodity shoe racks in price, but wins on function and style.

What existing shoe racks lack in style is made up for in affordability. This project was a challenge to create a shoe rack that delivered in both, while fitting with the Umbra brand. I was stuck on trying to develop an interesting form that would tile as a pattern when stacked.

Early sketches took inspiration from sneaker soles and other graphic patterns. The concept slowly evolved into attempting to create a form with plastic that fluidly united the metal rods. Inspired from bent wood furniture, I started to think of the form more three-dimensionally, and moved away from sketching patterns from a flat side view.

Borrowing from manufacturing techniques used for Umbra’s Buddy Hooks, I landed on the idea to hide the necessary structural ribs on the inside of the two plastic halves. I modeled and 3D printed the prototype with the proposed internal structure to best represent actual strength of final product.

Project details

Client

Umbra

Year

2021

Services

Industrial Design, Product Development

Nate Asis is a strategist and designer with experience in graphic, industrial, and UX/UI design. He has consulted on research and strategy projects for large brands and emerging emerging startups. Nate holds a passion for innovation through insight driven storytelling.

Experience

Currently, Senior Strategist & Designer - Swave Studios
Previously, Advanced Product Designer - Umbra
Previously, Studio Intern - Souda
Previously, Bachelor of Design - OCAD University

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A

Nate Asis is a strategist and designer with experience in graphic, industrial, and UX/UI design. He has consulted on research and strategy projects for large brands and emerging emerging startups. Nate holds a passion for innovation through insight driven storytelling.

Currently, Senior Strategist & Designer - Swave Studios
Previously, Advanced Product Designer - Umbra
Previously, Studio Intern - Souda
Previously, Bachelor of Design - OCAD University

N

A

Nate Asis is a strategist and designer with experience in graphic, industrial, and UX/UI design. He has consulted on research and strategy projects for large brands and emerging emerging startups. Nate holds a passion for innovation through insight driven storytelling.

Experience

Currently, Senior Strategist & Designer - Swave Studios
Previously, Advanced Product Designer - Umbra
Previously, Studio Intern - Souda
Previously, Bachelor of Design - OCAD University

N

A