Following the release of JIUDI’s first hair dye collection, we started on a new product campaign to continue building the lore of JIUDIWORLD. This time, the focus was on darker, moodier colors, personified by JIUDIWORLD’s villain characters: The Controller, The Sorcerer, and The Outlaw.

My role was to provide art and design direction, CGI, and motion to bring these characters to life. The concept direction aimed for a dark, immersive feel, aligning with the personalities of the villains. I designed and modeled hair accessories inspired by video game weapons, referring to them as Hair Weapons, to complement the characters’ looks.

I created 3D assets and animations for each character. These 3D assets were then composited with photography to create striking visuals that captured the essence of The Hacker, The Sorcerer, and The Outlaw.

We developed the concept for JIUDIWIKI — a dedicated space to explore and expand the rich lore of JIUDIWORLD. JIUDIWIKI is a community hub where the community can dive deeper into the lore, characters, and creativity that define the brand. This platform allows users to become more entrenched in the fantastical universe we’ve created, building a passionate and engaged community.